Coursework introduction should be based upon the following logic of thoughts and presentation:
the rationale of the relevance of the selected marketing coursework topic, the state of scientific development of the topic, the purpose and objectives of the coursework writing, the practical importance of results, novelty, the object and purpose of the study, informational database, research methodology. It is enough to indicate the relevance of the topic, purpose and objectives of the work if you are writing a freshman-level coursework. While the marketing coursework should correspond to the academic level requirements set by your tutor.
The first chapter of coursework should be theoretical and methodological. It provides the background of the topic (problem, situation, event, case study), showing the extent of its study based on a review of relevant literature. The first chapter introduces the concept and essence of the phenomenon under study. If necessary, you are welcome to use background and overview tables, graphs and statistical information. As a rule, the first chapter does not exceed 30% of the total coursework. A content of the second and subsequent chapters should be practical. You need to present independent economic, financial, statistical, and conceptual analysis of the gathered materials. Each chapter of your marketing coursework should contain a summary of its content and form a transition to the next one. Marketing coursework conclusion should sum up the whole coursework and show how problems were solved: http://custom-paper-writing.com/blog/coursework-writing-help.
Coursework writers should be very careful with referencing. All sources used for marketing coursework writing must be properly referenced within the text and at the end of the coursework. Bibliography must be organized in accordance with bibliographic requirements.
Remember that your opinion must be reasonable. You have to defend your views by sufficiently convincing evidence while writing a coursework. Marketing coursework should be based on approved facts, pieces of evidence, and statistical data. Possible errors include:
- Lack of a comparative analysis of different points of view with links to relevant literature;
- Excessive citing;
- Lack of practical part and projections on the analysis.
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